Inside The Tender Box Etsy shop, you will find personalized hand-stamped items like necklaces, leather key chains, & bracelets. There are also specific categories for teachers, fire/police/medical professions, mothers, grandmothers, as well as gifts for him – making it really easy to find what you need. Personalized items are something that you will treasure for ever, and they never go out of style. I love that you can personalize a piece with coordinates of a favorite location, a favorite quote, your kid’s names, or even the handwriting of a special someone. Husband and wife team, Duane & Susan, work together to create items that will remind customers of lasting memories. Susan does the hand stamping, and Duane adds the finishing components to complete the piece. I chatted with Susan to learn a little more about the business.
What is your favorite part of the business?
My absolute favorite part of the business is designing and brainstorming up new products. I have so many more designs in my head that I just need to find the time to get them all out and created. I also love interacting with my customers. Since most of our items are personalized I get to hear so many stories and chat with so many people about their story and about the piece I am creating for them.
What is the story behind your shop’s name?
Duane (my husband and business partner) actually came up with the shop name The Tender Box Jewelry. We were having a brainstorming session trying to figure out what we were going to name our shop. We were each calling out names but Duane called out The Tender Box and we both loved it. His thinking behind the name was that we put tender loving care in each box. After 4 years that is still true. The majority of our items are personalized and customized for the customer. Our items tell that person’s story, represents loved ones in their life, or memorializes someone they loved and have lost. We keep that in mind with every order we complete and so we do add tender loving care to each order. Each item created is treated as though we are making that item for our best friend or loved one.
Any advice for someone looking to start an Etsy shop?
Be sure to create something that you love making, and the love will show through in your products.
Don’t expect your shop to provide your full income from the start. Duane and I originally began an Etsy shop as a weekend hobby. He had a full time job and was in college. I was a full time stay at home mom to our 3 boys. Many people get disappointed if their shop doesn’t begin selling products immediately, it does take time.
What is your bestseller and/or favorite item?
My favorite item…I actually love all the items in my shop so I will just have to share my current favorite items, it is what you would find me wearing if you saw me out running errands. My go to everyday mother’s necklace would be one of my favorites.
My mother’s necklace has a heart stamped with Duane’s initial and my initial, a small disc with our three boys’ names and a pearl on top.
I’m also loving our new engraved handwriting key fobs and bracelets. The engraved handwriting pieces allow the customer to send their handwriting or a loved ones handwriting and then we engrave it for them. These items will be a keepsake that they can treasure forever.
The Tender Box sent me this beautiful monogram necklace to review. I love the classic look of a monogram, and the script font is super classy. The initials have permanent black lettering that will not wear off over time. The stainless disc is 3/4″ wide, which is not too big and not too small. Stainless won’t tarnish or rust, which means no maintenance for me. Chain lengths from 16″-24″ are available at no extra cost. I chose a longer 24″ chain which is perfect for me. I tend to wear more crew neck tops and shorter necklaces always hit my collar or disappear underneath my shirt. I like that I don’t have to worry about readjusting this one. I can also slip it over my head, so I’m fumbling with a clasp. Love!
You can win a custom monogram necklace, too! Just enter via Rafflecopter below. Entries will be verified, so please play nice. You can also get 10% off your order with code SAVE10 through the end of February.